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She is the great-great-great-great grand daughter of Vaughn G. Her parents are always busy and they are oblivious about her life as a ghost hunter. Jackson: She is Jack's classmate and is described as an outsider in school. He used to be human in Season 1 but got turned into a skeleton when he sacrificed himself in the episode titled Skeleton in the Closet. recruited him as their own stuntman called "El Fuego". It is revealed that he wanted to be stuntman but got hurt every time he tried to do a stunt, leading him to be a school caretaker at Newbury High until ghosts arrived in town.
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The event was subsequently broadcast on YouTube. The event invited five YouTube influencers to take part in an interactive ghost hunting experience, which involved the characters from the storyline. As part of the marketing campaign, The Lego Group engaged The Mill to create an event that was designed to create awareness of the theme. The Lego Hidden Side theme was launched in August 2019. There was a lot of exploration and learning based on the simple mechanics involved of looking through your phone, taking stock of what you see, and then acting accordingly." Launch Marchesi explained, "When we started this process, we didn't even know what good AR play was because no one had good AR play where you go back and forth between the digital and physical interaction. We wanted to create a holistic experience with AR." The process of developing an augmented reality game was particularly challenging for the design team and required an investigation into what good augmented reality really meant. Roberto Marchesi, lead digital creative explained, "We didn't want to have a really cool game that was working in isolation from the sets. The augmented reality placed a graphic overlay on the image of the sets that transformed buildings, vehicles or Lego minifigures into paranormal creations. The sets were designed to appear like existing Lego urban buildings but, when used in conjunction with the app, were interactive. That was just an interesting journey that we went on with this project, with the designers having to learn new ways of making things work."
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So they had to simplify some of the functions to be able to use one hand rather than two handed functions. Senior Product Lead, Murray Andrews commented that the integration of the app functionality offered certain challenges stating, "a simple example is you are holding the phone in one hand and you have to interact with the model, you have only got the other hand to do it. The theme was developed as a team process between the model designers and the app developers. This was a capability that could be accessed by most children in the primary market.
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To implement the functionality, the theme required ARKit for iOS users and ARCore for Android on mobile devices. The theme was also the result of an extensive investigation by The Lego Group into augmented reality gameplay with the use of advanced hardware. Digital ghosts that can only be seen with the phone!" Senior Design Manager Sven Robin Kahl commented, "It was clear they needed to create a ghost theme, as that concept worked so well with the digital layer. The team at the Creative Play Lab came up with many concepts and tested them with children to assess their reactions. Lego Hidden Side began with a brief given to the company's Creative Play Lab to develop a concept for a "Play-Theme 2.0", a theme that would include augmented reality to enhance physical Lego play. Players explored the various haunted locations of Newbury through these characters, with clues about the city's history of paranormal activity revealed within the sets. The augmented reality play experience focused on the main characters Jack and Parker who begin ghost-catching in Newbury. The app provided the interactive aspect of the experience when a smartphone was held up to the physical sets. The digital world represented the "hidden side", a hidden world that is populated by virtual ghosts. This involved the use of a smartphone app that brought the sets to life and revealed a hidden digital world that offers various challenges. The Hidden Side theme involved traditional brick built playsets, but combined them with augmented reality. This has been described by The Lego Group as "fluid play". Lego Hidden Side was a Lego product line that was designed to provide an experience that combines both physical and digital play.